AI Insights · Timothy · October 2025
Top 5 Beauty Retail Apps on iOS in Romania Q3 2025
Explore the performance of the top beauty retail apps on iOS in Romania during Q3 2025, highlighting trends in downloads and active users.
In the third quarter of 2025, the beauty retail sector on iOS in Romania saw notable performances from several apps. According to data from Sensor Tower, here is a look at the top five beauty retail applications.
Mein dm showed a consistent increase in weekly downloads, peaking at around 7.1K in mid-September. The active user base also experienced fluctuations, rising from 201K to approximately 233K by the end of the quarter.
Notino: profumi e cosmetici had a varied download trend, with a notable peak of 6.3K downloads in early August. Active users trended upwards, reaching nearly 124K by the last week of September.
SEPHORA - Maquillage, Parfum maintained a stable download rate, with a high of approximately 2.4K in early September. Active users started at nearly 49K, dipping slightly but then stabilizing around 40K by quarter's end.
Douglas Parfumerie & Cosmetice experienced a modest download pattern, with a peak of 1.4K in early September. Active users showed a declining trend, starting at 14K and decreasing to about 4.3K by the end of the quarter.
Lastly, Cupio saw its downloads fluctuate, with a notable spike of 2.3K in mid-July. However, active user data was not available for this period.
These insights, sourced from Sensor Tower, provide a snapshot of the beauty retail app landscape in Romania for Q3 2025. For more detailed analytics, visit Sensor Tower.
